JCPenney Serves Up a Little Breakfast

John Hughes' classic ode to 80's teen angst The Breakfast Club is getting a lot of love these days. Not only was its iconic imagery co-opted for the recent documentary American Teen (in theaters now), but its most memorable moments have been recreated in commercial form by retailer JCPenney.

With a cover of the Simple Minds' anthem "Don't You Forget About Me" as its soundtrack, the 30-second and one minute spots (airing on TV and in movie theaters, respectively) -- part of a surprisingly extensive back to school campaign -- have received some oddly hostile criticisms from online advertising pundits.

Apparently, these bitchy curmudgeons are unaware of the enduring appeal of a brain, a beauty, a jock, a rebel and a recluse.