In the past, I've heard rumours around the intervine that certain trailers will be shown in front of certain films. However the rumours don't usually hold up. Taking a different approach we can see that it's gone a step further, seeing the above ad noting the 'World Premiere' of a trailer. I usually like to know what I am getting into so in theory it feels like a good idea to let people know what trailer they will see. But in all honesty it feels a bit weird to see an ad, for an ad.
That being said. That ad campaign worked. Do you know how many people are talking about the trailer noted above? Tons. My google reader has oodles posts talking about just in the past 24 hours.
Personally I haven't seen it and am going to avoid the trailer. I'll wait the 136 days to see the film sans trailer. If you want to check it out you can see the film website or the trailer on myspace. Be wary of spoilers!
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